I am a brand builder at heart - so when it came time to re-image who I want to be - I used a classic marketing brand equity pyramid.

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This pyramid is to be read from the bottom to tap.  It begins with basic facts and functions that you deliver and moves into a more emotional and aspirational space.

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I netted out on my brand Essence as: A family first woman committed to boldness, bonfires, books, and brands

 

If I can live that spirit - I know my journey will be fruitful.